The infrastructure layer for audience ownership.

Visible Things builds and operates branded, direct-to-fan platforms for talent, creators, brands, and intellectual-property owners. We combine streaming technology with premium content production and hands-on operations, giving partners a dedicated destination for subscriptions, exclusive content, live programming, and community. Our flagship platform is Valerie’s Place, built with Valerie Bertinelli.

Talent often has a substantial audience but no central home for that audience. Content, community, and monetization are spread across social networks and separate services, making the fan relationship dependent on outside platforms. Visible Things brings those experiences together under the talent’s own brand and creates a direct relationship with paying fans.

We combine a branded platform, content production, audience marketing, community management, and customer support in one operating relationship. Creators can focus on their content and fans while we manage the technology and execution. Fans gain one destination built specifically around the talent they follow.

We are intentionally a hybrid. Our shared technology supports multiple independently branded platforms, while our production and operating expertise helps premium partners launch and grow. Over time, we intend to serve both a selective portfolio of managed properties and a broader base of creators using self-service tools.

Our strongest advantages today are talent relationships, production expertise, and the ability to deliver a complete fan experience. Shared technology, reusable formats, and operating workflows support that execution. We have no filed patents, and individual features can be replicated; our advantage depends on delivering the combined offering effectively and strengthening it with each launch.

Valerie’s Place launched in February 2026. As of October 1, 2026, it had recorded 168,346 unique visitors, 17,497 registered users, $12,588 in monthly recurring subscription revenue, and $6.53 in blended monthly revenue per paying user. Registered users include free and paid accounts and should not be interpreted as active paid subscribers.

Before founding Visible Things in 2024, the team launched Rabid Reality with Tia Torres of Pit Bulls & Parolees. That business grew to nearly 10,000 subscribers and approximately $100,000 in monthly recurring revenue over 18 months. It provides relevant operating experience, although repeatability across multiple properties within Visible Things remains to be demonstrated.

Acquisition for Valerie’s Place has been organic, primarily through Valerie’s existing audience, platform-branded social accounts, and email. Organic acquisition still carries costs, including social management, editing, and content production, which must be included when evaluating acquisition economics.

Valerie’s Place offers a free tier and four paid tiers priced at $2, $5, $10, and $25 per month. The $10 and $25 tiers also offer annual plans at $100 and $250. This structure gives fans different levels of access and participation. Blended monthly revenue per paying user was $6.53 as of October 1, 2026.

August 2026 monthly subscriber churn was 10.4%, compared with 8.7% in July. As of September 1, 54% of the February–March launch cohort remained subscribed, representing 56% revenue retention. Live programming and personal, behind-the-scenes content have shown particularly strong engagement. Retention remains an improvement priority, and the business does not yet have mature annual-renewal or 12–18-month cohort data.

For early premium launches, we generally target talent with a minimum of two to three million aggregate social followers. Audience quality matters as much as size: we evaluate engagement, available content, opportunities for new programming, and the talent’s willingness to promote and participate. These first launches are deliberately selective.

Our managed, owned-and-operated properties generate consumer subscription revenue, with opportunities to add sponsorships, commerce, and content licensing. Our platform-as-a-service model lets partners fund their own launches and pay setup and recurring service fees, potentially alongside subscription revenue participation. Those additional revenue streams are opportunities rather than established results across a portfolio today.

Pricing depends on the content library, customization, production needs, and our operating involvement. Typical proposed launch fees are approximately $30,000–$50,000, with recurring fees around $7,500–$10,000 per month. Some arrangements may include 20%–30% participation in subscription receipts after payment-processing fees. These typical proposals sit within the deck’s broader ranges of $15K–$75K setup and $3K–$20K monthly.

When a partner supplies an approved brand identity and ready-to-use content library, the underlying website can be configured in approximately three weeks. App-store review can extend mobile launch timing. The cited launch estimate of less than $75,000 excludes content production and licensing.

New properties reuse the core technology, platform modules, and operating workflows. Production teams and editors can also work across properties, while repeatable formats help control content costs. Each managed property will still require dedicated operating resources. We expect efficiencies as the portfolio grows, but their financial impact has not yet been demonstrated across multiple live Visible Things platforms.

WME is a non-exclusive strategic equity partner that provides talent introductions and industry access. Under the due diligence disclosures, its restricted stock award includes 5% vested equity and another 5% subject to milestones, already included in fully diluted capitalization. WME also receives specified revenue participation on qualifying platforms.

The core streaming platform, content management system, subscriptions, web experience, and mobile apps are live. Planned development includes enhanced community features, commerce integration, smart-TV apps, and AI-assisted operating tools. A broader self-service product that allows creators to launch independently is a longer-term objective, rather than a currently available offering.

Visible Things is led by three co-founders: Billy Cooper, CEO; Andrew Greenberger, CCO; and Willis Robertson, COO. Their experience spans television production, content development, talent relationships, and direct-to-fan subscription operations. Engineering is supported by a fractional CTO, contract developers, and CAPPITAL.

Ownership depends on the asset and partnership agreement. Visible Things’ arrangement with CAPPITAL provides an option to purchase the core CMS source code. Visible Things owns subscriber data for Valerie’s Place and shares it with Valerie under their agreement. Future partner arrangements will define ownership, access, and portability individually.

Visible Things is currently raising a $2.5 million seed round, allocated to platform and product development (57%), talent and content-library licensing (18%), marketing and audience growth (8%), and operations and runway (17%). The goal is to fund additional premium launches and core product improvements, demonstrate repeatability beyond Valerie’s Place, and strengthen the economics of a multi-property business.